Funnels Are Dead. It’s Time to G.U.I.D.E™ Your Customers.

 

Let’s agree that funnels no longer reflect how modern customers behave.

We used to believe customers moved in a straight line:

Awareness → Interest → Desire → Action.

That worked in an age of broadcast media and linear thinking. But that age is gone.

Today’s customers zigzag.

They discover you on TikTok.

They ignore your emails but check your reviews.

They buy, but they don’t stay.

They stay, but they don’t refer.

And through it all, most teams are still trying to force them down a funnel.

 

Here’s the uncomfortable truth:

Funnels push. G.U.I.D.E™ pulls.

I created the G.U.I.D.E™ Framework because I’ve been on both sides; trying to unify teams behind a customer journey, and helping organizations realise that what they called a “funnel” was actually a disconnected set of actions that no one truly owned.

We don’t need more tools.

We don’t need more dashboards.

We need a shared way of thinking that actually works across departments—and reflects what customers go through.

That’s G.U.I.D.E™.

 

So what is G.U.I.D.E™?

G.U.I.D.E™ is a modern customer journey framework; built not just to explain and walk the customer through, but to align.

It maps the five stages every customer should experience with your brand, whether you’re selling skincare, software, or strategy.

Here’s how it works:

Stage	What it Means
Grab	Capture attention and represent your values clearly
Understand	Engage, listen, and uncover what your customer really needs
Influence	Guide their decision with relevance, clarity, and confidence
Deliver	Fulfil your brand promise and exceed expectations
Empower	Help them succeed, share, and return

It’s sequential but flexible. It’s made for retail and business-to-business. And it’s structured around touchpoints, purpose, and outcomes—so it works both strategically and tactically.

 

Why G.U.I.D.E™ and not AIDA?

 

Because AIDA doesn’t tell you what your team should do.

It doesn’t explain why post-purchase experience matters.

It doesn’t align marketing with sales, or CX with product.

G.U.I.D.E™ fills that gap.

• It’s a tool you can teach.
• It’s a map you can apply.
• It’s a framework that works where real customers live.

 

How brands can begin to start using G.U.I.D.E™

• Marketing teams to map their content calendars to each G.U.I.D.E stage.
• Customer success teams can use it to build onboarding and retention flows.
• Founders are able to align investors, partners, and frontline staff on how they deliver value.
• Consultants can package it into CX audits and using it to deliver results fast.

G.U.I.D.E™ gives structure without complexity. It brings everyone to the same table.

 

Why we believe in it

We’ve officially filed the trademark because this isn’t just a model.

It’s a long-term methodology we’ll be building into training, certifications, workshops, and toolkits.

And it works—because it’s born from practice, not theory.

If you’re a business leader, a marketer, a startup founder—or someone tired of hearing “the customer journey is broken”—this is your opportunity to work with something that actually aligns people around experience.

 

Ready to GUIDE™ your customers?

Here’s how you can start:

• Download the G.U.I.D.E™ Whitepaper – Get the full framework with explanation and implementation ideas.

 

Funnels are dead.

But the journey isn’t.

It just needs a G.U.I.D.E™.