Ideas
Designing Customer Journey That Work
GUIDE: The Customer Journey Framework Built for the Experience Era “We’re not just marketing to customers. We’re guiding them through an experience.” In a world where attention is scarce...
Designing Customer Journey That Work
GUIDE: The Customer Journey Framework Built for the Experience Era “We’re not just marketing to customers. We’re guiding them through an experience.” In a world where attention is scarce...
From Promotion to the Unknown : Why First-Time ...
When I got promoted into my first leadership role, I felt ready. I had proven myself, delivered results, and earned recognition. But nothing prepared me for what came next: The...
From Promotion to the Unknown : Why First-Time ...
When I got promoted into my first leadership role, I felt ready. I had proven myself, delivered results, and earned recognition. But nothing prepared me for what came next: The...
Funnels Are Dead. It's Time to G.U.I.D.E Your C...
Funnels Are Dead. It’s Time to G.U.I.D.E™ Your Customers. Let’s agree that funnels no longer reflect how modern customers behave. We used to believe customers moved in a straight line:...
Funnels Are Dead. It's Time to G.U.I.D.E Your C...
Funnels Are Dead. It’s Time to G.U.I.D.E™ Your Customers. Let’s agree that funnels no longer reflect how modern customers behave. We used to believe customers moved in a straight line:...
Introducing G.U.I.D.E Customer Journey Framework
GUIDE: The Customer Journey Framework Built for the Experience Era “We’re not just marketing to customers. We’re guiding them through an experience.” In a world where attention is scarce...
Introducing G.U.I.D.E Customer Journey Framework
GUIDE: The Customer Journey Framework Built for the Experience Era “We’re not just marketing to customers. We’re guiding them through an experience.” In a world where attention is scarce...
"You've Been Promoted. Now What?" Your Leaders...
Becoming a manager isn’t just a promotion; it’s a shift in identity. In this post, we explore what really changes when you take on a leadership role and how The...
"You've Been Promoted. Now What?" Your Leaders...
Becoming a manager isn’t just a promotion; it’s a shift in identity. In this post, we explore what really changes when you take on a leadership role and how The...